BAH blog graphic showing a picture of a target and a group of people in the center.

Who Else Wants to Be Successful with Facebook Ads Targeting?

Home » Facebook Ads Blog » Who Else Wants to Be Successful with Facebook Ads Targeting?

If you are wondering:

  • How to set up Facebook ad targeting.
  • How to target the right audience on Facebook.
  • What your Facebook ad targeting options are.

This is the post for you!

You may feel swamped while creating your Facebook ad. In a Facebook ad, you are putting together the ad copy, choosing a creative, brainstorming a headline, and thinking of a lead magnet to write an appropriate description for. But it doesn’t stop there. You pick your placement, choose your daily budget, and then focus on the best audience to target. Let me break down the audience part of the ad to make Facebook ad targeting easier.

When you are creating your ad, one component is setting up your Facebook target audience. Keep reading to understand location, age, gender, and Facebook’s detailed targeting. You might even pick up a few Facebook ad targeting tips along the way.

BAH blog graphic showing a picture of the Facebook ads audience diagram.

1| Location

Customize accordingly by: 

  • country
  • state
  • city
  • setting a radius around a specific address

2| Age

Customize your age ranges between 18-65+.

3| Gender

  • male
  • female
  • both

4| Detailed Targeting

  • demographics
  • interests
  • behaviors

🍯 Look at your website or social media analytics. What type of people are looking at your product(s) or service(s)?

5| More Options

Languages

Customize the number of languages spoken that you want to target.

Connections

Include or exclude people who like your page, use your app, or respond to your event(s).

6| Audience Definition is Key

Now that you know what is in a Facebook target audience, let’s talk about how important the Audience Definition needle gauge is when selecting your audience.

You want the needle to be within the green zone.

Red zone

  • too specific
  • audience is too small to generate enough leads

Green zone

  • perfect size audience
  • easier for Facebook’s algorithm to learn

Tan zone

  • too broad
  • audience is too large 
  • Facebook’s algorithm will have a harder time sending relevant ads to the best audience for your business
BAH blog graphic showing a picture of the Audience Definition needle chart.

7| Facebook Ads Targeting. What Else is There to Know?

Explain the Facebook custom audiences privacy.

Facebook’s custom audiences terms state you are giving Facebook permission to have access to your current audience data, such as emails and phone numbers in the more secured form as hashed data.

What is a Facebook custom audience?

A Facebook custom audience uses sources from your website, customer list, or Facebook page.

What is a Facebook lookalike audience?

A Facebook lookalike audience uses interests and traits of your current customers.

BAH blog graphic showing a picture of Facebook's custom and lookalike audience screenshots.

What is Detailed Targeting Expansion?

Letting Facebook’s algorithm find the best audience for you at the lowest cost.

Where is Detailed Targeting for Facebook ads?

After you click create to start your ad, scroll down. Starting from the top, as you begin to scroll, you will see Ad Set Name, Page, Dynamic Creative, Budget & Schedule, and then Audience.

  • Custom Audiences
  • Locations
  • Age
  • Gender
  • then, Detailed Targeting

How to target high-income individuals on Facebook.

Type in income into the Add demographics, interests or behaviors box, under Detailed Targeting. Select the household income you prefer to target. Income percentages in different ranges appear in the dropdown menu.

How to target low-income families on Facebook.

Type in income into the Add demographics, interests or behaviors box, under Detailed Targeting. Select the household income you prefer to target. Income percentages in different ranges appear in the dropdown menu.

How to target Facebook ads to fans of a competitor page.

Type the Facebook page name of your competitor into the Add demographics, interests or behaviors box, under Detailed Targeting. Not all pages will be available to use as a target.

What is a Facebook automatic audience?

Facebook ads automatic placements allows Facebook to decide if your ad is shown on a mobile or desktop device, or between different Facebook platforms: Facebook, Instagram, Audience Network, and Messenger.

How to focus on Facebook age targeting.

Facebook age targeting is as easy as two dropdown arrows to create age ranges. From the Audience section, scroll down to Age. Use the dropdown arrows to create customized age ranges. For example: 18-21, 21-35, etc.

How to do Facebook ads geo targeting.

Location can be narrowed down from country, down to a specific address. It’s as easy as typing in the location you want to target into the Search Locations box, under Locations. The targeted location will appear in the dropdown menu.

8| Facebook Ad Targeting Strategies. The Basics.

Do you know how to target the right audience on Facebook? Make sure you have the Facebook ads targeting framework down.

  • What is your objective?
  • Know your current analytics and take note of any spikes relating to your existing audience’s demographics, interest, or behavior. 

For example, do mostly 40 year-olds buy your product or service? Are they mostly female? Or do you notice they are mostly interested in fitness?

  • Use the spikes to determine who to target in your Facebook target audience. 

9| How to Target Specific Groups

Page likes

From the Audience section, scroll down to the Show More Options hyperlink. Click the downarrow next to Show More Options. Then click the downarrow in the Add a connection type box. Click People who like your Page.

Language

From the Audience section, scroll down to the Show More Options hyperlink. Click the downarrow next to Show More Options. From the Search Languages box, under Languages, type in one language at a time.

The groups down below have the same concept, you may continue reading if you like having more examples:

Interests

From the Audience section, type in “the interest you want to target” in the Add demographics, interests or behaviors box, under Detailed Targeting. Click the interest you want to target that appears in the dropdown menu.

Groups

From the Audience section, type in the group name or group of people in the Add demographics, interests or behaviors box, under Detailed Targeting. Click the group that appears in the dropdown menu.

Homeowners

From the Audience section, type in homeowner in the Add demographics, interests or behaviors box, under Detailed Targeting. Click homeowner in the dropdown menu.

By income

From the Audience section, type in income in the Add demographics, interests or behaviors box, under Detailed Targeting. Click the household income percentage you want to target that appears in the dropdown menu.

Fitness

From the Audience section, type in fitness in the Add demographics, interests or behaviors box, under Detailed Targeting. Click the fitness interest you want to target in the dropdown menu. 

Picture of Sonja smiling in a black, round circle. Next to the picture is Sonja's electronic signature.
Please do not copy the content on this page.

Thanks for stopping by!

Picture of a book cover for five free Facebook ad templates.

Editable in Canva ✨

Thanks for stopping by!

Picture of a book cover for five free Facebook ad templates.

Editable in Canva ✨

Pin
Share
Tweet
Share
Share