Essential Tools to Dominate Your Facebook Ads
Do you really know how to set your Facebook ads up for success? Depending on your financial goals, here are the essential tools that will help run successful Facebook ads and speed up your productivity.
Run Your Facebook Ads Printables | MASTER PLANNING PDF
Planning your strategy and completing tasks are necessary when running a business.
I created the Run Your Facebook Ads Printables | MASTER PLANNING PDF to help anyone creating Facebook ads to stay organized before and during the Facebook ad management process. You can pick and choose which multipurpose printables you prefer to use during various parts of your Facebook ad planning and for your work routine.
Get Set Up to Run Your Facebook Ads | THE SIMPLE WAY PDF
My first idea to help small business owners was to have a quick and easy way to set up accounts in Facebook Business Manager and Ads Manager. Get Set Up to Run Your Facebook Ads | THE SIMPLE WAY PDF will allow you to focus on a visual with less wording. You will have instructions for creating a Facebook business page, how to create a Business Manager account, how to add your Facebook business page to Business Manager, and how to add your ad account to Ads Manager. You can read here for instructions to add Admin to your Business Manager account.
Facebook Business Page PDF
If you currently do not have a Facebook business page, and are getting ready to run Facebook ads, my Facebook Business Page PDF provides screenshots to guide you. If you are a visual learner, this PDF will help you speed through the process.
Facebook ads don’t require complex graphics. But having the right creative can make a difference when it comes to making a Facebook user stop scrolling on their phone or desktop.
You can easily make a free account with Canva and have everything you need to make a presentable image for your Facebook ad.
InVideo is a good option if you enjoy making video-based ad campaigns. You get multiple Facebook ad templates. They offer a free plan to try all full-editing features and export up to sixty videos per month with a watermark.
Although we are human, basic grammatical errors reflect poorly on a business. Grammarly is a great writing app that offers a free plan to help with grammar, spelling, and punctuation errors! The premium plan helps with clarity, word choice, and plagiarism.
Grammarly is one of my personal favorites for basic punctuation errors and different word choice ideas.
Website Landing Page or Landing Page Software
Having a website and/or landing page software is a must-have for Facebook ads. When people click on your call-to-action button, where do they go?
A landing page software like Leadpages can help create landing pages to prompt a specific action into a marketing funnel. For unique businesses without a website, a landing page software is perfect for you. They have a 14-day free trial available.
Business owners who rely on website landing pages will need to make sure they have a reliable, fast, and secure hosting. This gives customers a chance to see what you are offering.
WPX is a WordPress hosting that makes sure when your website is clicked, your customer will be able to view your website quickly before they click out because of slow site speed. A slow website is one of the most common ways to lose customers. Siteground hosting is an alternate choice for those who are looking for affordable options.
Depending on your call-to-action, customers sign up as an email subscriber. Where does this information go? Using Google Sheets has become quite popular because of its integration capabilities. It also allows business owners to keep track of leads in an organized report.
Many business owners set up scheduling for their businesses. Using scheduling software like Calendly helps hold various meetings, provides notifications, and offers a variety of integrations to connect with other calendars, website, and automation tools. There is a free plan available or you can try a 14-day trial to try all the features. The most important feature for Facebook ads is an automated integration capability.
An alternate choice is Acuity Scheduling. They offer similar features and have a 7-day free trial available.
Automation is the most obvious way to increase productivity. A useful method is integrating Google Sheets (Google Drive) and scheduling software such as Calendly or Acuity Scheduling.
Zapier is a popular online tool to combine a wide variety of apps by working together through automation. You are adding automation to repetitive tasks. They offer a free plan to try out 5 zaps.
An alternate choice is Automate.io. They have similar features and offer a free plan of 5 single action bots.
Facebook ads need planning, a place to create and edit graphics, proper grammar, a landing page, a lead tracker, scheduling software, and an automation tool. Once you have this framework down, you will have more time to close more sales!
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